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PAYMENT METHOD
Price shown and payment processed in CFA francs. FedaPay transaction fees are added to the displayed amount, shown before you confirm payment.
- All content hours, with no expiry
- CodeLab in the browser, nothing to install
- AI tutor available at any hour
- AI-graded exercises
- Final exam and verifiable certificate + an optional field challenge for the Field Practice Validated distinction
Final exam: 2 attempts, 70% pass threshold. After a second failed attempt, a deferral period applies before retrying, with a €10 retake fee — see the Terms of Service.
Lifetime access. No deadline: finish in 5 weeks or in ten months.
Digital Marketing
Build and run an online acquisition strategy
- Level
- Beginner
- Duration
- 5 weeks
- Total hours
- 25 h
- Price
- 90 000 FCFA
The program, module by module
Digital Marketing Fundamentals
Understand what makes digital marketing measurable, structure the attract-convert-retain funnel, and set SMART goals with the right KPIs.
SEO and Organic Search
Understand how organic search ranking works, find long-tail keywords, and optimize a page — title, content, Google Business Profile.
Online Advertising (Meta Ads, Google Ads)
Choose between Meta Ads and Google Ads based on the funnel stage, target without wasting budget, and read CPM, CTR and CPA to adjust a campaign.
Email Marketing and Automation
Build an opt-in email list, write a subject line and content people actually want to read, then automate a welcome sequence.
Performance Analytics
Track traffic, conversion rate and acquisition cost with Google Analytics, then write a clear, honest monthly performance report.
Final Project and Certification
Assemble a complete digital marketing strategy — goal, channels, tracking — and present it professionally, backed by reasoning.
Professional Integration and Certification
CertificationCross-cutting module: résumé/CV, LinkedIn, interview practice, and activating the alumni network. Triggers generation of the final certificate.
How long will it take me?
3 h/wk ≈ 9 wks
6 h/wk ≈ 5 wks
12 h/wk ≈ 3 wks
20 h/wk ≈ 2 wks
Estimates, not deadlines. Pause for a month and pick up where you left off.
CERTIFICATE VERIFIABLE ONLINE
What you deliver at the end
Cross-cutting module: résumé/CV, LinkedIn, interview practice, and activating the alumni network. Triggers generation of the final certificate.
See a sample certificateHow certification works
Three levels, from simplest to most demanding. Each one only claims what it actually verifies.
Attendance certificate
Earned by: Modules followed
Proves: You followed the track — no graded assessment.
Certificate of achievement
Earned by: Full track completed on the platform, final project included, and final exam passed
Proves: Your knowledge and your final project, evaluated by the platform.
Field Practice Validated distinction
Earned by: A field challenge completed after the exam, in a real situation, with evidence
Proves: A CoursTech mentor reviewed and validated a genuine real-world application.
The distinction is added to your certificate of achievement — it never replaces it: nothing off-platform ever blocks the certificate itself.
See a sample certificate with the distinction →