PAYMENT METHOD
Price shown and payment processed in CFA francs. FedaPay transaction fees are added to the displayed amount, shown before you confirm payment.
See the course in action
Payment provider fees (Mobile Money, about 4%) are added at checkout.
By purchasing, you agree to our Terms of Sale.
PAYMENT METHOD
Price shown and payment processed in CFA francs. FedaPay transaction fees are added to the displayed amount, shown before you confirm payment.
- All content hours, with no expiry
- CodeLab in the browser, nothing to install
- AI tutor available at any hour
- AI-graded exercises
- Final exam and verifiable certificate + an optional field challenge for the Field Practice Validated distinction
Final exam: 2 attempts, 70% pass threshold. After a second failed attempt, a deferral period applies before retrying, with a €10 retake fee — see the Terms of Service.
Lifetime access. No deadline: finish in 5 weeks or in ten months.
Data-Driven Product Management
Drive a digital product from idea to launch, with decisions grounded in data
- Level
- Beginner
- Duration
- 5 weeks
- Total hours
- 25 h
- Price
- 95 000 FCFA
The program, module by module
Module 1 — The product manager's role
Arbitrate between business, tech, and user by always asking "why" before deciding — through a case study of conflicting demands.
Module 2 — Defining a product vision and roadmap
Write a three-year product vision and a roadmap organized by themes, revisited every quarter rather than set in stone.
Module 3 — Prioritizing with data (RICE, Kano)
Prioritize a real backlog with the RICE and Kano methods instead of gut feeling: reach, impact, confidence, and effort scored.
Module 4 — Writing clear product specifications
Turn a vague request into a spec a developer can act on: problem, expected behavior, acceptance criteria, out of scope.
Module 5 — Product analytics
Measure activation, retention, and churn on a real dataset to avoid the trap of vanity metrics.
Module 6 — A/B testing and product experimentation
Design a complete A/B test — hypothesis, sample size, statistical significance — without stopping it before its term.
Module 7 — Working with design and engineering teams
Frame the problem without dictating the solution, through a simulated collaborative workshop with design and engineering teams.
Module 8 — Launching a product and iterating afterward
Prepare a launch with success criteria and a measurement plan set in advance, then iterate through a progressive rollout.
Module 9 — Professional Integration and Certification
CertificationCross-cutting module: CV/portfolio, professional brand, interview practice, and job market activation — specific to this course's real career outcomes. Triggers generation of the final certificate.
How long will it take me?
3 h/wk ≈ 9 wks
6 h/wk ≈ 5 wks
12 h/wk ≈ 3 wks
20 h/wk ≈ 2 wks
Estimates, not deadlines. Pause for a month and pick up where you left off.
CERTIFICATE VERIFIABLE ONLINE
What you deliver at the end
Cross-cutting module: CV/portfolio, professional brand, interview practice, and job market activation — specific to this course's real career outcomes. Triggers generation of the final certificate.
See a sample certificateHow certification works
Three levels, from simplest to most demanding. Each one only claims what it actually verifies.
Attendance certificate
Earned by: Modules followed
Proves: You followed the track — no graded assessment.
Certificate of achievement
Earned by: Full track completed on the platform, final project included, and final exam passed
Proves: Your knowledge and your final project, evaluated by the platform.
Field Practice Validated distinction
Earned by: A field challenge completed after the exam, in a real situation, with evidence
Proves: A CoursTech mentor reviewed and validated a genuine real-world application.
The distinction is added to your certificate of achievement — it never replaces it: nothing off-platform ever blocks the certificate itself.
See a sample certificate with the distinction →