The program, module by module

A running thread from start to finish: every module advances the same ad, for a fictional exfoliating shea butter soap sold online by a fictional entrepreneur — not standalone exercises.

1. Anatomy of a UGC ad that converts

   Understand why an AI-generated UGC testimonial converts better than a polished brand ad — provided it stays credible, authentic, and transparent.

2. Creating credible, diverse "customer" avatars

   Build diverse "customer" avatars consistent with the product's real audience, without ever borrowing a real person's identity.

3. Writing a testimonial that sounds authentic

   Turn marketing copy into a credible testimonial: swap superlatives for a nuanced feeling, a dated concrete detail, and a small imperfection.

4. Producing the UGC scene

   Frame and light a scene the way a handheld phone would, with a background that matches the avatar's profile.

5. Editing to the pace of the UGC format

   Edit a fifteen-to-thirty-second UGC video: a hook from the first second, rhythmic cuts, synchronized subtitles.

6. Producing at scale

   Turn one brief into several A/B test variants by varying the avatar, the hook, or the pace — never everything at once.

7. Mandatory AI-content disclosure in advertising

   Systematically disclose a synthetic avatar or voice in a UGC ad, or risk suspension of the advertising account.

8. Measuring performance and iterating

   Read retention, click rate, and cost per acquisition together to pick the winning variant, then double down on the angle that converts best.

9. Professional Integration and Certification

   Certification

   Cross-cutting module: portfolio/proof of skill, professional brand, interview practice, and job market activation — specific to this course's real career outcomes. Triggers generation of the final certificate.

How certification works

Three levels, from simplest to most demanding. Each one only claims what it actually verifies.

The distinction is added to your certificate of achievement — it never replaces it: nothing off-platform ever blocks the certificate itself.