Billed in CFA francs: 37 500 FCFA (≈ $62.99).
PAYMENT METHOD
Payment is processed in CFA francs. Payment provider transaction fees are added to the displayed amount, shown before you confirm payment.
See the course in action
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Billed in CFA francs: 37 500 FCFA (≈ $62.99).
PAYMENT METHOD
Payment is processed in CFA francs. Payment provider transaction fees are added to the displayed amount, shown before you confirm payment.
- All content hours, with no expiry
- CodeLab in the browser, nothing to install
- AI tutor available at any hour
- AI-graded exercises
- Final exam and verifiable certificate + an optional field challenge for the Field Practice Validated distinction
Final exam: 2 attempts, 70% pass threshold. After a second failed attempt, a deferral period applies before retrying, with a $10.99 retake fee — see the Terms of Service.
Lifetime access. No deadline: finish in 5 weeks or in ten months.
Digital Marketing
Build and run an online acquisition strategy
- Level
- Beginner
- Duration
- 5 weeks
- Total hours
- 25 h(estimated personal workload)
- Price
- $62.99
The program, module by module
- Module 1
Digital Marketing Fundamentals
Understand what makes digital marketing measurable, structure the attract-convert-retain funnel, and set SMART goals with the right KPIs.
- Module 2
SEO and Organic Search
Understand how organic search ranking works, find long-tail keywords, and optimize a page — title, content, Google Business Profile.
- Module 3
Online Advertising (Meta Ads, Google Ads)
Choose between Meta Ads and Google Ads based on the funnel stage, target without wasting budget, and read CPM, CTR and CPA to adjust a campaign.
- Module 4
Email Marketing and Automation
Build an opt-in email list, write a subject line and content people actually want to read, then automate a welcome sequence.
- Module 5
Performance Analytics
Track traffic, conversion rate and acquisition cost with Google Analytics, then write a clear, honest monthly performance report.
- Module 6
Final Project and Certification
Assemble a complete digital marketing strategy — goal, channels, tracking — and present it professionally, backed by reasoning.
- Module 7
Professional Integration and Certification
CertificationCross-cutting module: résumé/CV, LinkedIn, interview practice, and activating the alumni network. Triggers generation of the final certificate.
How long will it take me?
Duration: 25 h (estimated personal workload)
3 h/wk ≈ 9 wks
6 h/wk ≈ 5 wks
12 h/wk ≈ 3 wks
20 h/wk ≈ 2 wks
Estimates, not deadlines. Pause for a month and pick up where you left off.
CERTIFICATE VERIFIABLE ONLINE
What you deliver at the end
Cross-cutting module: résumé/CV, LinkedIn, interview practice, and activating the alumni network. Triggers generation of the final certificate.
See a sample certificateHow certification works
Three levels, from simplest to most demanding. Each one only claims what it actually verifies.
Attendance certificate
Earned by: Modules followed
Proves: You followed the track — no graded assessment.
Certificate of achievement
Earned by: Full track completed on the platform, final project included, and final exam passed
Proves: Your knowledge and your final project, evaluated by the platform.
Field Practice Validated distinction
Earned by: A field challenge completed after the exam, in a real situation, with evidence
Proves: A CoursTech mentor reviewed and validated a genuine real-world application.
The distinction is added to your certificate of achievement — it never replaces it: nothing off-platform ever blocks the certificate itself.
Mentor support and validation: handled on request, within 72 business hours. If no mentor is active, the distinction stays open for 12 months as planned: no learner is penalized.
Mentor sessions: limited spots, on request. Reply within 48 h.
See a sample certificate with the distinction →