Billed in CFA francs: 11 500 FCFA (≈ $19.99).
PAYMENT METHOD
Payment is processed in CFA francs. Payment provider transaction fees are added to the displayed amount, shown before you confirm payment.
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Billed in CFA francs: 11 500 FCFA (≈ $19.99).
PAYMENT METHOD
Payment is processed in CFA francs. Payment provider transaction fees are added to the displayed amount, shown before you confirm payment.
- All content hours, with no expiry
- CodeLab in the browser, nothing to install
- AI tutor available at any hour
- AI-graded exercises
- Final exam and verifiable certificate + an optional field challenge for the Field Practice Validated distinction
Final exam: 2 attempts, 70% pass threshold. After a second failed attempt, a deferral period applies before retrying, with a $10.99 retake fee — see the Terms of Service.
Lifetime access. No deadline: finish in 4 weeks or in ten months.
AI UGC Ads — Testimonial Videos That Convert
Generate ultra-convincing "customer testimonial" videos without ever filming a single real video.
Recommended before this course: Create a Video Ad from Scratch with AI, My AI Video Clone — Building a Hyperrealistic Avatar
- Level
- Intermediate
- Duration
- 4 weeks
- Total hours
- 20 h(estimated personal workload)
- Price
- $19.99
The program, module by module
A running thread from start to finish: every module advances the same ad, for a fictional exfoliating shea butter soap sold online by a fictional entrepreneur — not standalone exercises.
- Module 1
Anatomy of a UGC ad that converts
Understand why an AI-generated UGC testimonial converts better than a polished brand ad — provided it stays credible, authentic, and transparent.
- Module 2
Creating credible, diverse "customer" avatars
Build diverse "customer" avatars consistent with the product's real audience, without ever borrowing a real person's identity.
- Module 3
Writing a testimonial that sounds authentic
Turn marketing copy into a credible testimonial: swap superlatives for a nuanced feeling, a dated concrete detail, and a small imperfection.
- Module 4
Producing the UGC scene
Frame and light a scene the way a handheld phone would, with a background that matches the avatar's profile.
- Module 5
Editing to the pace of the UGC format
Edit a fifteen-to-thirty-second UGC video: a hook from the first second, rhythmic cuts, synchronized subtitles.
- Module 6
Producing at scale
Turn one brief into several A/B test variants by varying the avatar, the hook, or the pace — never everything at once.
- Module 7
Mandatory AI-content disclosure in advertising
Systematically disclose a synthetic avatar or voice in a UGC ad, or risk suspension of the advertising account.
- Module 8
Measuring performance and iterating
Read retention, click rate, and cost per acquisition together to pick the winning variant, then double down on the angle that converts best.
- Module 9
Professional Integration and Certification
CertificationCross-cutting module: portfolio/proof of skill, professional brand, interview practice, and job market activation — specific to this course's real career outcomes. Triggers generation of the final certificate.
How long will it take me?
Duration: 20 h (estimated personal workload)
3 h/wk ≈ 7 wks
6 h/wk ≈ 4 wks
12 h/wk ≈ 2 wks
20 h/wk ≈ 1 wk
Estimates, not deadlines. Pause for a month and pick up where you left off.
CERTIFICATE VERIFIABLE ONLINE
What you deliver at the end
Cross-cutting module: portfolio/proof of skill, professional brand, interview practice, and job market activation — specific to this course's real career outcomes. Triggers generation of the final certificate.
See a sample certificateHow certification works
Three levels, from simplest to most demanding. Each one only claims what it actually verifies.
Attendance certificate
Earned by: Modules followed
Proves: You followed the track — no graded assessment.
Certificate of achievement
Earned by: Full track completed on the platform, final project included, and final exam passed
Proves: Your knowledge and your final project, evaluated by the platform.
Field Practice Validated distinction
Earned by: A field challenge completed after the exam, in a real situation, with evidence
Proves: A CoursTech mentor reviewed and validated a genuine real-world application.
The distinction is added to your certificate of achievement — it never replaces it: nothing off-platform ever blocks the certificate itself.
Mentor support and validation: handled on request, within 72 business hours. If no mentor is active, the distinction stays open for 12 months as planned: no learner is penalized.
Mentor sessions: limited spots, on request. Reply within 48 h.
See a sample certificate with the distinction →