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PAYMENT METHOD
Price shown and payment processed in CFA francs. FedaPay transaction fees are added to the displayed amount, shown before you confirm payment.
- All content hours, with no expiry
- CodeLab in the browser, nothing to install
- AI tutor available at any hour
- AI-graded exercises
- Final exam and verifiable certificate + an optional field challenge for the Field Practice Validated distinction
Final exam: 2 attempts, 70% pass threshold. After a second failed attempt, a deferral period applies before retrying, with a €10 retake fee — see the Terms of Service.
Lifetime access. No deadline: finish in 5 weeks or in ten months.
Growth Marketing, SEO & Data-Driven Acquisition
Attract, convert, and retain through a measurable acquisition strategy
- Level
- Beginner to intermediate
- Duration
- 5 weeks
- Total hours
- 25 h
- Price
- 95 000 FCFA
The program, module by module
Module 1 — The Acquisition Funnel
Break down the customer journey into four stages — awareness, interest, decision, action — to spot where the real leak is.
Module 2 — SEO
Optimize a site for Google without an ad budget — speed, mobile, keywords, and local search.
Module 3 — Growth Marketing
Test hypotheses through short build-measure-learn cycles instead of betting on one big campaign.
Module 4 — Rapid Experimentation
Design a low-budget acquisition test with a single hypothesis, a limited scale and a success metric set in advance.
Module 5 — Measuring What Matters
Calculate customer acquisition cost and lifetime value to guide decisions, instead of relying on vanity metrics.
Module 6 — Email and Marketing Automation
Automate a three-to-five-message welcome email sequence without losing the personal tone.
Module 7 — Paid Advertising
Launch a targeted ad campaign with a test budget before scaling, rather than committing the whole budget at once.
Module 8 — Building an Acquisition Dashboard
Bring visibility, conversion, acquisition cost and decisions together into a single monthly dashboard.
Module 9 — Professional Integration and Certification
CertificationCross-cutting module: CV/portfolio, professional brand, interview practice, and job market activation — specific to this course's real career outcomes. Triggers generation of the final certificate.
How long will it take me?
3 h/wk ≈ 9 wks
6 h/wk ≈ 5 wks
12 h/wk ≈ 3 wks
20 h/wk ≈ 2 wks
Estimates, not deadlines. Pause for a month and pick up where you left off.
CERTIFICATE VERIFIABLE ONLINE
What you deliver at the end
Cross-cutting module: CV/portfolio, professional brand, interview practice, and job market activation — specific to this course's real career outcomes. Triggers generation of the final certificate.
See a sample certificateHow certification works
Three levels, from simplest to most demanding. Each one only claims what it actually verifies.
Attendance certificate
Earned by: Modules followed
Proves: You followed the track — no graded assessment.
Certificate of achievement
Earned by: Full track completed on the platform, final project included, and final exam passed
Proves: Your knowledge and your final project, evaluated by the platform.
Field Practice Validated distinction
Earned by: A field challenge completed after the exam, in a real situation, with evidence
Proves: A CoursTech mentor reviewed and validated a genuine real-world application.
The distinction is added to your certificate of achievement — it never replaces it: nothing off-platform ever blocks the certificate itself.
See a sample certificate with the distinction →